Email Marketing: Do YOU need it?
If you would love an easy, reliable, affordable, and most of all, EFFECTIVE way to reach your clients, customers, members, or stakeholders, you probably need to be doing email marketing.
If you have questions like “does anybody actually read email anymore?” or “how do I keep people from feeling like I’m spamming them,” you are in good company. Perhaps the most common question we hear is “what would I even say to people in email?” These are all valid questions. The answers are not as discouraging as you may think. YES, people do read email (you do, don’t you?), YES, there are ways to not be spammy, and YES, there are tons and tons of great content ideas people would welcome receiving from you via email.
Email marketing is the most effective marketing method there is. Period. End of story.
Email marketing works because it:
- Builds a valuable asset you own: your list
- Reminds people you are there
- Links to your website and social media
- Builds relationships
- Allows you to be seen as a resource and an expert
Ready to dive in? We can help you with your email newsletter in one of these ways:
Done for You
If you don’t have time and don’t want to worry about getting it done, let us handle it for you. From segmenting lists to developing editorial calendars to writing content to sending it out, we’ve got you covered! We set up your email account and handle all the details so you don’t have to.
Done With You
Perhaps you want to come up with your own ideas and even write your own articles, but you need a little help with subject lines, editing, formatting, or updating the mailing list. We work with you to keep you on track and make sure your finished product is ready for you to send.
Done by You
When you know you have the resources to implement your email in-house, but just need some strategic direction and the help to get started, we can help you set up a template, editorial calendar, and segment and import your list. We train you to get it done yourself with an easy to follow checklist.
Contact us today and let’s get started on an email marketing strategy that will help you reach your goals.