What gratitude can do for your marketing

I’m sure you are grateful for your clients, even though some may be easier to appreciate than others! As business owners, we know our customers are the lifeblood of our business. Too often, though, we can fall into the trap of judging our success by our revenue and not by the people we touch. When we do this, our gratitude increases only as sales increase, and people can begin to look more like dollar signs than human beings. It’s normal to be concerned with sales, production, and operations; but when you become disconnected from the real people buying from you, you have a problem. Returning to a place of gratitude for the humans you serve instead of from the money they give you, changes a lot of things, marketing included. How? Read on, friend.

Gratitude changes content

When you come from a place of gratitude for people, not numbers, your marketing objectives change. Instead of striving to reach a certain number of followers, likes, or shares on social media; you strive to have meaningful interactions with a segment of those followers. Instead of only sending emails when you have a sale, you consistently share useful and valuable information with no expectations in return. Quality over quantity becomes your mantra. When creating content for the adjusted objectives, the content automatically becomes more personal, more relevant, and more meaningful.

When you come from a place of gratitude for people, your words are different and your approach feels more authentic. You sound confident versus desperate. You sound helpful instead of pushy. You sound real versus phony.

Have you ever heard the saying “when you change the way you look at things, the things you look at change”? When you view your customers as your highest priority, they will notice and respond accordingly. You show gratitude for them, they respond with gratitude for you. There is absolutely nothing wrong with being members of the mutual admiration society. Creating real connections in a business setting is not different than creating real connections in real life: it validates our worth and encourages us to help each other out.

Focus more on gratitude for the humans in your business, whether staff, customers, or vendors; and you will be motivated to choose marketing campaigns and content that enrich their lives while creating stronger bonds.


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