If you have questions like “does anybody actually read email anymore?” or “how do I keep people from feeling like I’m spamming them,” you are in good company. Perhaps the most common question we hear is “what would I even say to people in email?” These are all valid questions. The answers are not as discouraging as you may think. YES, people do read email (you do, don’t you?), YES, there are ways to not be spammy, and YES, there are tons and tons of great content ideas people would welcome receiving from you via email.
Email marketing is the most effective marketing method there is. Period. End of story.