Branding without marketing looks like this: you spend a lot of time, money, and effort developing the perfect story – but nobody sees it!
Marketing without branding looks like this: you put messages out there all the time to lots of people in lots of different ways, but you don’t tell the same story all the time, you may tell it to the wrong people, and you don’t have any idea how people are responding.
Your brand is your story. Marketing is telling that story.
Marketing Troubadour helps you build a strong brand that clearly defines your organization and communicates the “why” behind what you offer, so that you can attract the right people. We have created a unique branding pie, which breaks down the critical ingredients to a strong brand that resonates with your ideal target market.
Do you want to know what the biggest branding mistake is, and if you are making it, too? Don’t feel bad – almost everyone does this. When you stop doing this, you achieve brand congruency, which leads to business growth and success.
Watch the 15 minute presentation on the right to learn what brand congruency is and how it helps you.