Quit talking to them!
presenting a recent workshop how many times I reiterated some form of this phrase: “not everyone is your prospect.” It is important, though, so important that it bears repeating.
- The more you try to appeal to everyone, the more “vanilla” your message becomes.
- Your story is richer and more meaningful when crafted to communicate with your ideal clients (not the general population).
- You are not an ideal fit for everybody, just as not all potential prospects are desirable to you. There are some people you really do not want to work with- it’s OK to admit it.
- If you spend time trying to talk to “everyone,” you waste time (and money) talking to those who will never buy from you anyway. Save your energy, time, and money focusing on the narrowest group of prospects you can.
The concept that we have to appeal to everyone may be rooted in the incorrect opinion that it is important that cannot help them with our products or services. Internalizing this concept will make a huge difference in your marketing.