On the 10th Day of Marketing, the Troubadour gave to me…

TEN essential components every homepage needs:

  1. Contact information in prominent place(s)
  2. Call to action button(s)
  3. Immediate understanding of what you do (is this the right place for me?)
  4. Look and feel consistent with your brand
  5. Images to enhance message
  6. Keywords integrated in body text
  7. How you solve their challenges or problems
  8. Page title and description optimized for search engine optimization (SEO)
  9. Links to other pages on your site
  10. H1 headings for search engine optimization


Your homepage often acts as your first impression to potential clients – so make sure it’s a good one! These ten things will help ensure you have a sharp homepage that makes an impact and allows your clients to get to know you before they even meet you.


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