Blog

POSTED ON Wednesday, May 29th, 2019
Do you ever feel like you’re just one of a million coaches, trainers, health providers, whatever it is you do? We’ve all been there. And sometimes we beat our head against the wall trying to figure out what really makes us different than everyone else. What makes you different is your story. The whole thing. Who you are, where you came from (meaning your background- but hey, California counts too), what your believe, your perspective, your Read More...
Branding and Marketing
POSTED ON Wednesday, February 13th, 2019
Our last post talked about having a "complete brand," like that is really a thing. In case you are wondering, it may be Troubadour vernacular, but a "complete brand" is ABSOLUTELY a "thing." When you are building a brand, there are multiple (5 to be Read More...
branding, marketing
POSTED ON Monday, January 28th, 2019
ARE you marketing with an incomplete brand? If your first answer to this question is “I don’t know,” that is completely normal. After all, what is the definition of a COMPLETE brand? And what does it have to do with marketing? People don’t Read More...
POSTED ON Tuesday, August 14th, 2018
Have you ever thought, “If I could just make my story more exciting, I’d have more sales”? If you believe the most exciting companies make the most money, think again. Here’s the thing – and you may even want to write it down where you can Read More...
POSTED ON Thursday, August 9th, 2018
When you are creating content for your business, is it OK to share personal things - about yourself or your customers? I get asked this question a lot. We're about to get real here, people. If you don't agree with me, I'm not gonna argue with you, Read More...
POSTED ON Wednesday, November 29th, 2017
How do you build a brand? Have you consciously built your brand, ingredient by thoughtful ingredient, or has it kind of fallen into place over time? Whether or not you have purposefully built your brand, you certainly have one. Ask any of your Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we Read More...
POSTED ON Friday, December 16th, 2016
On the fourth day of marketing, the Troubadour gave to me FOUR Rs of storytelling. If your story is RELEVANT and RESONATES with them, they will RELATE to you and REMEMBER you. We are hard wired for story, it helps us connect to each other and gives Read More...
POSTED ON Wednesday, October 19th, 2016
What is something you own that your competitors will never have? YOUR STORY. When you effectively use storytelling to communicate your brand, you are guaranteed to have a message nobody else can have. How? Your story belongs to you and only you. Read More...
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