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POSTED ON Wednesday, November 29th, 2017
How do you build a brand? Have you consciously built your brand, ingredient by thoughtful ingredient, or has it kind of fallen into place over time? Whether or not you have purposefully built your brand, you certainly have one. Ask any of your customers what your brand is, and they will come up with something. The million dollar question is: is it what you want to hear? A brand has five components, which are shown in the graphic to the left. Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we Read More...
POSTED ON Friday, December 16th, 2016
On the fourth day of marketing, the Troubadour gave to me FOUR Rs of storytelling. If your story is RELEVANT and RESONATES with them, they will RELATE to you and REMEMBER you. We are hard wired for story, it helps us connect to each other and gives Read More...
POSTED ON Wednesday, October 19th, 2016
What is something you own that your competitors will never have? YOUR STORY. When you effectively use storytelling to communicate your brand, you are guaranteed to have a message nobody else can have. How? Your story belongs to you and only you. Read More...
POSTED ON Wednesday, September 30th, 2015
When business owners worry that they are perceived as being the same as all their competitors, it’s a clue that they are telling someone else’s story and not their own. No one else can have the same story as you do – it’s impossible. We are Read More...
POSTED ON Wednesday, March 4th, 2015
Is your business interesting? Some people think the interest level of a company’s messaging has to do solely with their industry niche. Professional sports franchise = exciting, lumber yard = boring. Travel agent = exciting, shipping store = Read More...
POSTED ON Wednesday, January 28th, 2015
You know how great your company is. You want everyone else to know it too. What are you doing about it? How many people do you hope to reach this week- this month- this year? "As many as possible" isn't going to cut it as an answer here. If you have Read More...
POSTED ON Wednesday, December 31st, 2014
Storytelling can be extremely effective for marketing your business or organization. It's easy if you cover these four bases- what I call the 4 Rs of Marketing Storytelling: 1) Relevant 2) Resonant 3) Relate 4) Remember Remember it this way: If your Read More...
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