Blog

POSTED ON Monday, February 22nd, 2021
Everyone needs a little encouragement from time to time. We often find it in social media posts urging us to keep trying, keep going, or pat ourselves on the back. I’ve noticed a plethora of quotes directed at entrepreneurs with the theme of starting before you’re ready and figuring it out as you go. This risky business includes "leap and the net will appear," "jump off the cliff and learn how to fly on the way down," and "jump into the deep Read More...
marketing plan
POSTED ON Wednesday, December 11th, 2019
Every business needs a marketing director, whether they are a solopreneur, startup, big corporation or small family run enterprise, for-profit or not-for-profit. Why? Someone has to be responsible for planning and strategizing – creating and Read More...
POSTED ON Thursday, November 7th, 2019
If the first lesson you learned as an entrepreneur was how many strangers you had to talk to, would you have reconsidered your line of work? Not everyone hates networking, but we all have an opinion about it, and it’s not simply related to whether Read More...
POSTED ON Friday, October 25th, 2019
If you are marketing a business, you have to tell people about it. That should go without saying, but I say it because I think many of us don't actually think about what that looks like. Even though it's true that we should talk about and to our Read More...
POSTED ON Thursday, June 6th, 2019
Do you consider yourself a creative person? How do you define creativity? I used to think creative was synonymous with artistic. And take my word for it, I am no artist. Stick figures are my specialty, and even they leave something to be desired. Read More...
branding, marketing
POSTED ON Monday, January 28th, 2019
ARE you marketing with an incomplete brand? If your first answer to this question is “I don’t know,” that is completely normal. After all, what is the definition of a COMPLETE brand? And what does it have to do with marketing? People don’t Read More...
POSTED ON Wednesday, December 21st, 2016
On the ninth day of marketing, the troubadour gave to me NINE things that can ruin your writing. Avoid these common mistakes for writing that really shines! Spelling mistakes Wrong style for your audience Being too wordy Grammar mistakes Punctuation Read More...
POSTED ON Monday, December 19th, 2016
On the seventh day of marketing, the troubadour gave to me SEVEN ways to maximize your networking. Be open and curious: expect to meet interesting people! Refine your 30-second commercial (aka elevator speech) Ask questions and be a great listener Read More...
POSTED ON Sunday, December 18th, 2016
On the sixth day of marketing, the troubadour gave to me SIX habits that make you a better marketer: Hustling. Of course you need planning time and break time, but at the end of the day, you have to work hard. Really hard. Hustling is not just an Read More...
POSTED ON Friday, April 1st, 2016
Sometimes it feels impossible to get started on a new project. We've all been there, and the longer you put it off the harder it seems. Whether it’s because you are so overwhelmed with your work load, you have no idea where to begin, you would Read More...
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