Blog

POSTED ON Tuesday, July 11th, 2017
the platforms will gain traction. When resources are limited, it is better to choose the one or two or three platforms you can master and focus on doing them well. Determine the best social media for your business based on where your target market spends their time and the best practices for the different platforms. For example, being successful on Instagram or Twitter requires more frequent posting than Facebook. 2)     Sharing and Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Wednesday, December 21st, 2016
On the ninth day of marketing, the troubadour gave to me NINE things that can ruin your writing. Avoid these common mistakes for writing that really shines! Spelling mistakes Wrong style for your audience Being too wordy Grammar mistakes Punctuation Read More...
POSTED ON Monday, November 9th, 2015
You know you have a story to tell and you even know who should be hearing it. Great! What's next? What methods or activities are the best fit for your target market- where are they and how do they prefer to consume information? When you're deciding Read More...
POSTED ON Monday, August 10th, 2015
I wish I had a dollar for every single time someone told me marketing didn’t work. While I do not doubt their perception of this reality, I do wonder how they define “working” or “not working.” It is frustrating to pour time, money, and Read More...
POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most Read More...
POSTED ON Wednesday, January 28th, 2015
You know how great your company is. You want everyone else to know it too. What are you doing about it? How many people do you hope to reach this week- this month- this year? "As many as possible" isn't going to cut it as an answer here. If you have Read More...
POSTED ON Monday, May 12th, 2014
Generating Ideas Coming up with ideas for marketing content can be challenging for many people. I think the most difficult part for many people is developing ideas “on demand.” Great ideas seem to strike at the most unlikely times for seemingly Read More...
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