Blog

POSTED ON Thursday, June 10th, 2021
Owning a business can be exhilarating - and it can also be exhausting. When you’re making sales and serving people, it feels great, doesn’t it? When you’re on the hunt for prospects and leads and customers, sometimes it doesn’t feel so great. Even when you do all the marketing things “right” sometimes it doesn’t seem to work, or work as quickly as we’d like. How do you know what the “right” things are in the first place? Read More...
POSTED ON Monday, February 22nd, 2021
Everyone needs a little encouragement from time to time. We often find it in social media posts urging us to keep trying, keep going, or pat ourselves on the back. I’ve noticed a plethora of quotes directed at entrepreneurs with the theme of Read More...
POSTED ON Thursday, April 2nd, 2020
Do you want the free 17-page guide "Small Business Marketing Survival Guide"? It's an expanded version of this blog post, with short explanations and ideas for each of the 30 ideas.  Submit your email address in the form at the end of this post and Read More...
POSTED ON Tuesday, February 18th, 2020
If you are an entrepreneur, solo or not, you know all about wearing multiple hats. The buck stops with you to get things done, as it should. In the marketing arena alone, there are numerous things to do, including networking, creating content, Read More...
POSTED ON Thursday, September 12th, 2019
When you have a business, there are many things to name. The most obvious is the name of your business or non-profit. There are many additional things that need naming, however. What else needs a name within a business? A slogan or tagline for the Read More...
Branding and Marketing
POSTED ON Wednesday, February 13th, 2019
Our last post talked about having a "complete brand," like that is really a thing. In case you are wondering, it may be Troubadour vernacular, but a "complete brand" is ABSOLUTELY a "thing." When you are building a brand, there are multiple (5 to be Read More...
POSTED ON Tuesday, July 11th, 2017
1) Trying to do "ALL THE THINGS." If you are spreading yourself too thin trying to stay up to date on multiple platforms, you are not doing yourself any favors. If you feel lie you have to have a presence on a lot of social channels but only post Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Wednesday, December 21st, 2016
On the ninth day of marketing, the troubadour gave to me NINE things that can ruin your writing. Avoid these common mistakes for writing that really shines! Spelling mistakes Wrong style for your audience Being too wordy Grammar mistakes Punctuation Read More...
POSTED ON Monday, November 9th, 2015
You know you have a story to tell and you even know who should be hearing it. Great! What's next? What methods or activities are the best fit for your target market- where are they and how do they prefer to consume information? When you're deciding Read More...
© 2024 Marketing Troubadour | Sitemap | Custom web design by: Web Loft Designs