Blog

POSTED ON Wednesday, December 31st, 2014
Storytelling can be extremely effective for marketing your business or organization. It's easy if you cover these four bases- what I call the 4 Rs of Marketing Storytelling: 1) Relevant 2) Resonant 3) Relate 4) Remember Remember it this way: If your story is relevant and resonates with them, they will relate to you and remember you. Relevant = meaning. It is meaningful but more tied to data and information than emotion. Your story won’t be Read More...
POSTED ON Wednesday, November 12th, 2014
Your story is different than anyone else’s. When you figure out how it is unique, take full responsibility of it and OWN IT. When you fully embrace and own your own story, you lay claim to a message that is unique and differentiates you from Read More...
POSTED ON Thursday, August 7th, 2014
There are all kinds of things that can cause you to wake up in the middle of the night and worry so much that you can't get back to sleep. These dead-of-night issues are not typically things like "I'd like a new pair of hiking boots." Unless, of Read More...
POSTED ON Tuesday, July 15th, 2014
I recently had coffee meetings with a few individuals I had not seen in some time. I left each meeting feeling very inspired and optimistic. It made me think about all the different kinds of people we encounter as business owners, and what kinds of Read More...
POSTED ON Tuesday, June 24th, 2014
What ONE Thing could you do this day or this week to move your marketing forward? Sorry to report that there is no magic bullet that guarantees marketing success for all equally. That said, there are solid marketing principles to guide you and steps Read More...
POSTED ON Monday, June 9th, 2014
Customer experience is a key component of your brand. Regardless of what you say you represent, your image and your reputation is shaped by what your customers say about you. The easiest way to know what your customers think is to ask them! DO A Read More...
POSTED ON Monday, June 2nd, 2014
Happy June! I am proud and excited to announce that the transition from Dubois Information to Marketing Troubadour is now complete. The transformation has been a long time coming, with some unexpected delays, as happens sometimes in life. A few Read More...
POSTED ON Monday, April 21st, 2014
I should clarify up-front this post is not about stockpiling “stuff.” We are talking today about stockpiling IDEAS. While helping someone this morning brainstorm ideas for a newsletter, it reminded me how many people struggle coming up with Read More...
POSTED ON Thursday, March 27th, 2014
As Spring approaches, I hear many people mentioning things related to rebirth, renewal, cleaning house and starting fresh. In January, everyone focuses on resolutions, better time management, and sticking to the plan - this time. We plan our Read More...
POSTED ON Tuesday, February 18th, 2014
This morning I was watching Olympic coverage while at the gym, and my ears perked right up when a commentator was talking about an ice dancing pair and their free skate routine. She mentioned that it helped when a couple “had a story to tell” Read More...
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