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POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we call it a tie? Maybe this is a trick question, but it isn't tricky. You have to nail your messaging (your story) AND master list growth in order to be successful in marketing. Spend time every month Read More...
POSTED ON Saturday, December 24th, 2016
TWELVE things smart marketers do regularly: Competitive Intelligence (stay in tune with what your competitors are doing) Continually grow your list Follow through Keep learning Maintain a sense of humor Ask for what you want Test and tweak marketing Read More...
POSTED ON Friday, December 23rd, 2016
ELEVEN ways video can boost your business. Videos can: serve as a personal introduction share customer testimonials position you as an expert help people find you (Google loves video) encourage sharing on social media strengthen your connection with Read More...
POSTED ON Sunday, December 18th, 2016
On the sixth day of marketing, the troubadour gave to me SIX habits that make you a better marketer: Hustling. Of course you need planning time and break time, but at the end of the day, you have to work hard. Really hard. Hustling is not just an Read More...
POSTED ON Saturday, December 17th, 2016
FIVE golden nuggets you can learn from survey results. 1) what people really think of your customer service, 2) why customers buy from you, 3) what clients wish you did better, 4) what are the most important purchasing criteria, and 5) if they would Read More...
POSTED ON Thursday, December 15th, 2016
On the third day of marketing, the troubadour gave to me The THREE Ms of marketing you must master: Message, Market, Methods. What are you saying, who are you saying it to, and what is the best way to say it: these are your basics. The 3 Ms are Read More...
POSTED ON Wednesday, December 14th, 2016
On the second day of marketing, the troubadour gave to me TWO tips for staying ahead of the competition: be consistent and nail your follow through. Although these things sound like basic skills everyone has, everyone does not do a good job with Read More...
POSTED ON Tuesday, December 13th, 2016
ONE crucial bit of advice- “Not everyone is your client.” Do you want to have a generic, vanilla message to a broad group of people who may or may not care; or a clear, concise, and relevant message to a much narrower population who you know Read More...
POSTED ON Wednesday, October 19th, 2016
What is something you own that your competitors will never have? YOUR STORY. When you effectively use storytelling to communicate your brand, you are guaranteed to have a message nobody else can have. How? Your story belongs to you and only you. Read More...
POSTED ON Thursday, August 25th, 2016
I am a huge proponent of strategy, which is basically smart planning. If you don't plan where you are going, how do you know when you get there? Having a solid marketing strategy outlines exactly what you want from your marketing efforts Read More...
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