Blog

I'm sure you have all heard how important it is to identify your ideal clients. You may have heard this group referred to by many different monikers: ICA (ideal client avatar), ideal client profile, target market, target demographic, primary audience, niche audience, and the list goes on. Regardless of what you call it, the truth is it IS critical to identify this group of people. More specifically, you need to identify a representative of the Read More...

Do you consider yourself a creative person? How do you define creativity? I used to think creative was synonymous with artistic. And take my word for it, I am no artist. Stick figures are my specialty, and even they leave something to be desired. Read More...

Do you ever feel like you’re just one of a million coaches, trainers, health providers, whatever it is you do? We’ve all been there. And sometimes we beat our head against the wall trying to figure out what really makes us different than Read More...

Our last post talked about having a "complete brand," like that is really a thing. In case you are wondering, it may be Troubadour vernacular, but a "complete brand" is ABSOLUTELY a "thing." When you are building a brand, there are multiple (5 to be Read More...

ARE you marketing with an incomplete brand? If your first answer to this question is “I don’t know,” that is completely normal. After all, what is the definition of a COMPLETE brand? And what does it have to do with marketing? People don’t Read More...

Have you ever thought, “If I could just make my story more exciting, I’d have more sales”? If you believe the most exciting companies make the most money, think again. Here’s the thing – and you may even want to write it down where you can Read More...

When you are creating content for your business, is it OK to share personal things - about yourself or your customers? I get asked this question a lot. We're about to get real here, people. If you don't agree with me, I'm not gonna argue with you, Read More...

Are you more analytical or creative?  Right brain or left brain dominant? Great at brainstorming ideas or do you implement like a boss? We all have things we enjoy doing more than others, and things we are naturally more talented at than others. Read More...

I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...

1) Trying to do "ALL THE THINGS." If you are spreading yourself too thin trying to stay up to date on multiple platforms, you are not doing yourself any favors. If you feel lie you have to have a presence on a lot of social channels but only post Read More...