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Every business needs a marketing director, whether they are a solopreneur, startup, big corporation or small family run enterprise, for-profit or not-for-profit. Why? Someone has to be responsible for planning and strategizing – creating and holding space for the big picture view of the organization. You know that person that wears the name tag that says: “The buck stops here”? That is the role of the Marketing Director. Marketing Roles Read More...

I'm sure you are grateful for your clients, even though some may be easier to appreciate than others! As business owners, we know our customers are the lifeblood of our business. Too often, though, we can fall into the trap of judging our success by Read More...

Trying to figure out what to say in your marketing sometimes feel like an unsolvable puzzle. What do people really want and need to see? Should your messaging focus on how you're different and better than the competition? Or maybe you should feature Read More...

If the first lesson you learned as an entrepreneur was how many strangers you had to talk to, would you have reconsidered your line of work? Not everyone hates networking, but we all have an opinion about it, and it’s not simply related to whether Read More...

If you are marketing a business, you have to tell people about it. That should go without saying, but I say it because I think many of us don't actually think about what that looks like. Even though it's true that we should talk about and to our Read More...

Your perception of whether your marketing is bothering people or helping people can either be holding you back or propelling you forward. If you tend to feel like you are bothering people, it’s time for a mindset shift right now! When you are in Read More...

Research shows that using photos of people attract more attention, especially when you can see their eyes. Several years ago I participated in a workshop exercise that I often use in my workshops, related to eyes.  In the exercise, people team up Read More...

There seems to be two camps when it comes to investigating our competitors: 1) I need to know every single thing they are doing, and it's my right to find out, or 2) That's spying and it's wrong and/or unethical and, besides, what if I got caught? Read More...

I made this statement in a branding presentation last year: “brand congruency is the single biggest indicator of business success.” First, what the heck does that even mean? Second, that’s quite a big claim. There are many indicators and Read More...

Using email as a marketing tool is a smart decision. Starting a newsletter, tip-of-the-month, or any type of recurring email keeps your name in front of your customers and helps strengthen relationships with them. In addition to the content you send, Read More...