Blog

POSTED ON Friday, December 23rd, 2016
ELEVEN ways video can boost your business. Videos can: serve as a personal introduction share customer testimonials position you as an expert help people find you (Google loves video) encourage sharing on social media strengthen your connection with viewers tell your story in an entertaining way make it easier for visual learners helps prospects understand if you are a fit provide space for explanations (when damage control is needed) drive Read More...
POSTED ON Sunday, December 18th, 2016
On the sixth day of marketing, the troubadour gave to me SIX habits that make you a better marketer: Hustling. Of course you need planning time and break time, but at the end of the day, you have to work hard. Really hard. Hustling is not just an Read More...
POSTED ON Saturday, December 17th, 2016
FIVE golden nuggets you can learn from survey results. 1) what people really think of your customer service, 2) why customers buy from you, 3) what clients wish you did better, 4) what are the most important purchasing criteria, and 5) if they would Read More...
POSTED ON Thursday, December 15th, 2016
On the third day of marketing, the troubadour gave to me The THREE Ms of marketing you must master: Message, Market, Methods. What are you saying, who are you saying it to, and what is the best way to say it: these are your basics. The 3 Ms are Read More...
POSTED ON Wednesday, December 14th, 2016
On the second day of marketing, the troubadour gave to me TWO tips for staying ahead of the competition: be consistent and nail your follow through. Although these things sound like basic skills everyone has, everyone does not do a good job with Read More...
POSTED ON Tuesday, December 13th, 2016
ONE crucial bit of advice- “Not everyone is your client.” Do you want to have a generic, vanilla message to a broad group of people who may or may not care; or a clear, concise, and relevant message to a much narrower population who you know Read More...
POSTED ON Wednesday, October 19th, 2016
What is something you own that your competitors will never have? YOUR STORY. When you effectively use storytelling to communicate your brand, you are guaranteed to have a message nobody else can have. How? Your story belongs to you and only you. Read More...
POSTED ON Thursday, August 25th, 2016
I am a huge proponent of strategy, which is basically smart planning. If you don't plan where you are going, how do you know when you get there? Having a solid marketing strategy outlines exactly what you want from your marketing efforts Read More...
POSTED ON Thursday, June 30th, 2016
Have you ever failed to launch a marketing piece or campaign because you didn’t feel like it was good enough or it wasn’t ready? You may have wanted to do just a “bit more” editing, thinking there was probably a better word choice here or a Read More...
POSTED ON Friday, April 1st, 2016
Sometimes it feels impossible to get started on a new project. We've all been there, and the longer you put it off the harder it seems. Whether it’s because you are so overwhelmed with your work load, you have no idea where to begin, you would Read More...
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