Blog

POSTED ON Thursday, June 10th, 2021
Owning a business can be exhilarating - and it can also be exhausting. When you’re making sales and serving people, it feels great, doesn’t it? When you’re on the hunt for prospects and leads and customers, sometimes it doesn’t feel so great. Even when you do all the marketing things “right” sometimes it doesn’t seem to work, or work as quickly as we’d like. How do you know what the “right” things are in the first place? Read More...
POSTED ON Monday, February 22nd, 2021
Everyone needs a little encouragement from time to time. We often find it in social media posts urging us to keep trying, keep going, or pat ourselves on the back. I’ve noticed a plethora of quotes directed at entrepreneurs with the theme of Read More...
POSTED ON Tuesday, October 27th, 2020
I have found that your marketing style usually mimics your personal behavioral style. Don’t make a single move until you’ve researched the heck out of something, and even then, you hesitate because you MIGHT NOT BE READY? Or do you jump in feet Read More...
Branding
POSTED ON Wednesday, April 22nd, 2020
Branding and marketing go hand in hand, but they are not interchangeable. They work together to attract attention from the right people at the right time. The way I like to explain it is that your brand IS your story, and marketing is TELLING that Read More...
POSTED ON Thursday, April 2nd, 2020
Do you want the free 17-page guide "Small Business Marketing Survival Guide"? It's an expanded version of this blog post, with short explanations and ideas for each of the 30 ideas.  Submit your email address in the form at the end of this post and Read More...
stand out
POSTED ON Friday, March 6th, 2020
Do you ever feel like you need to yell to be heard? I'm talking metaphorically, of course. Marketing can feel like an overwhelming concept when there are so many messages bombarding us all day long. How do you know what to pay attention to, and how Read More...
POSTED ON Tuesday, February 18th, 2020
If you are an entrepreneur, solo or not, you know all about wearing multiple hats. The buck stops with you to get things done, as it should. In the marketing arena alone, there are numerous things to do, including networking, creating content, Read More...
POSTED ON Wednesday, January 29th, 2020
Where does your business come from? While different kinds of businesses can do different things to promote their goods and services, small businesses typically obtain customers from referrals, networking, and direct marketing (which can include Read More...
POSTED ON Friday, January 24th, 2020
We've been told time and time again how our customers don't really care about us, they just care about their own pains and challenges and whether or not we can help them. This is partially true. We do need to focus on how we can solve problems and Read More...
marketing plan
POSTED ON Wednesday, December 11th, 2019
Every business needs a marketing director, whether they are a solopreneur, startup, big corporation or small family run enterprise, for-profit or not-for-profit. Why? Someone has to be responsible for planning and strategizing – creating and Read More...
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