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At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most people, including myself. When we are looking for opportunities to get the biggest bang for our buck, sometimes we make it too difficult. Yes, finding new prospects and leads is critical to business Read More...

“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” Jim Rohn I love this quote! I admit I can sometimes fall victim to the excuse-making in defense of my own inaction or procrastination or fear. Read More...

Storytelling can be extremely effective for marketing your business or organization. It's easy if you cover these four bases- what I call the 4 Rs of Marketing Storytelling: 1) Relevant 2) Resonant 3) Relate 4) Remember Remember it this way: If your Read More...

What ONE Thing could you do this day or this week to move your marketing forward? Sorry to report that there is no magic bullet that guarantees marketing success for all equally. That said, there are solid marketing principles to guide you and steps Read More...

I should clarify up-front this post is not about stockpiling “stuff.” We are talking today about stockpiling IDEAS. While helping someone this morning brainstorm ideas for a newsletter, it reminded me how many people struggle coming up with Read More...