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POSTED ON Tuesday, October 27th, 2020
I have found that your marketing style usually mimics your personal behavioral style. Don’t make a single move until you’ve researched the heck out of something, and even then, you hesitate because you MIGHT NOT BE READY? Or do you jump in feet first and figure it out as you go? Do you call your shot loudly and in public, and then proceed to crush the barriers in a big, bold way? Or do you silently make progress without calling attention to Read More...
POSTED ON Thursday, April 2nd, 2020
Do you want the free 17-page guide "Small Business Marketing Survival Guide"? It's an expanded version of this blog post, with short explanations and ideas for each of the 30 ideas.  Submit your email address in the form at the end of this post and Read More...
POSTED ON Thursday, September 12th, 2019
When you have a business, there are many things to name. The most obvious is the name of your business or non-profit. There are many additional things that need naming, however. What else needs a name within a business? A slogan or tagline for the Read More...
POSTED ON Thursday, June 6th, 2019
Do you consider yourself a creative person? How do you define creativity? I used to think creative was synonymous with artistic. And take my word for it, I am no artist. Stick figures are my specialty, and even they leave something to be desired. Read More...
POSTED ON Wednesday, February 14th, 2018
Are you more analytical or creative?  Right brain or left brain dominant? Great at brainstorming ideas or do you implement like a boss? We all have things we enjoy doing more than others, and things we are naturally more talented at than others. Read More...
POSTED ON Friday, December 23rd, 2016
ELEVEN ways video can boost your business. Videos can: serve as a personal introduction share customer testimonials position you as an expert help people find you (Google loves video) encourage sharing on social media strengthen your connection with Read More...
POSTED ON Monday, February 29th, 2016
If you are one of those people who believe in the power of marketing, you may fall into one of two camps. Let's call the first type of camper the marketing scientist. This individual believes that marketing is all about numbers and plans and Read More...
POSTED ON Monday, November 9th, 2015
You know you have a story to tell and you even know who should be hearing it. Great! What's next? What methods or activities are the best fit for your target market- where are they and how do they prefer to consume information? When you're deciding Read More...
POSTED ON Tuesday, June 24th, 2014
What ONE Thing could you do this day or this week to move your marketing forward? Sorry to report that there is no magic bullet that guarantees marketing success for all equally. That said, there are solid marketing principles to guide you and steps Read More...
POSTED ON Sunday, June 15th, 2014
Have you read the most recent issue of our newsletter, Troubadour Tales,? Not only does it tell you why Dubois Information changed its name to Marketing Troubadour, there is a great article about "Aboutness." Embracing this concept, borrowed from Read More...
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