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POSTED ON Wednesday, June 28th, 2017
Ever heard this saying: “The money’s in your list’? On a conceptual level, it may make sense, after all more people = more sales, right? What does it really mean on a practical level, though, and why is it such a big deal? Consider the following examples: You have a sale. You send the sale offer to your list. You have a 15% order rate on an item that costs $199. With a list of 350, you just grossed $69,650. With EXACTLY the SAME EFFORT but Read More...
POSTED ON Tuesday, December 20th, 2016
On the eighth day of marketing, the troubadour gave to me EIGHT ways to write better emails. Use descriptive subject lines (to identify content and to help find again) CC the appropriate people (don’t create large groups of unnecessary recipients) Read More...
POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most Read More...
POSTED ON Monday, July 29th, 2013
I'll come right out and say it: if you think email is a trend gone by, you are wrong. To make you feel a little better, you should know that there are other professional opinions that side with me on this topic. Two-thirds of marketers worldwide Read More...
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