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POSTED ON Wednesday, June 28th, 2017
Ever heard this saying: “The money’s in your list’? On a conceptual level, it may make sense, after all more people = more sales, right? What does it really mean on a practical level, though, and why is it such a big deal? Consider the following examples: You have a sale. You send the sale offer to your list. You have a 15% order rate on an item that costs $199. With a list of 350, you just grossed $69,650. With EXACTLY the SAME EFFORT but Read More...
POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most Read More...
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