Blog

POSTED ON Thursday, January 26th, 2017
Although a company’s logo may be the first thing we think of when someone mentions “brand,” there is more to a brand than a pretty picture. Think of a company you admire or work with. It’s likely you can picture their logo, but if you were describing them to someone else, what would you say? You might say that you like them because they are environmentally conscious with their packaging, or they have a company culture that supports Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Wednesday, December 14th, 2016
On the second day of marketing, the troubadour gave to me TWO tips for staying ahead of the competition: be consistent and nail your follow through. Although these things sound like basic skills everyone has, everyone does not do a good job with Read More...
POSTED ON Tuesday, December 13th, 2016
ONE crucial bit of advice- “Not everyone is your client.” Do you want to have a generic, vanilla message to a broad group of people who may or may not care; or a clear, concise, and relevant message to a much narrower population who you know Read More...
POSTED ON Wednesday, October 19th, 2016
What is something you own that your competitors will never have? YOUR STORY. When you effectively use storytelling to communicate your brand, you are guaranteed to have a message nobody else can have. How? Your story belongs to you and only you. Read More...
POSTED ON Wednesday, November 12th, 2014
Your story is different than anyone else’s. When you figure out how it is unique, take full responsibility of it and OWN IT. When you fully embrace and own your own story, you lay claim to a message that is unique and differentiates you from Read More...
POSTED ON Friday, September 26th, 2014
Research shows that using photos of people attract more attention, especially when you can see their eyes. I recently participated in a workshop exercise in which we teamed up in pairs, then looked into each others’ eyes for an entire minute. A Read More...
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