Blog

Branding
POSTED ON Wednesday, April 22nd, 2020
Branding and marketing go hand in hand, but they are not interchangeable. They work together to attract attention from the right people at the right time. The way I like to explain it is that your brand IS your story, and marketing is TELLING that story. Getting your story right before you tell it is important, and here are a few reasons why. 1) The wrong story may attract the wrong group of people who won't do business with you 2) An incomplete Read More...
POSTED ON Wednesday, January 15th, 2020
It is good to have benchmarks that prompt you to review your brand, whether they be triggered by the calendar (New Year) or by events (adding new services or reaching revenue goals). Without a trigger, we often get caught up in marketing activity Read More...
POSTED ON Thursday, September 12th, 2019
When you have a business, there are many things to name. The most obvious is the name of your business or non-profit. There are many additional things that need naming, however. What else needs a name within a business? A slogan or tagline for the Read More...
POSTED ON Thursday, July 25th, 2019
Do you really need a logo? Is it an indicator of success? While it's true most of us can picture famous logos without even trying, does that mean we buy their stuff? In my five-part brand building recipe, one of the essential ingredients is images, Read More...
POSTED ON Thursday, July 18th, 2019
I made this statement in a branding presentation last year: “brand congruency is the single biggest indicator of business success.” First, what the heck does that even mean? Second, that’s quite a big claim. There are many indicators and Read More...
POSTED ON Wednesday, July 3rd, 2019
There are multiple approaches to branding and marketing which attempt to explain what they both are, if they are the same as each other, and how to execute them correctly. At Marketing Troubadour, we explain branding and marketing through the lens Read More...
Ideal Client
POSTED ON Thursday, June 20th, 2019
I'm sure you have all heard how important it is to identify your ideal clients. You may have heard this group referred to by many different monikers: ICA (ideal client avatar), ideal client profile, target market, target demographic, primary Read More...
POSTED ON Wednesday, May 29th, 2019
Do you ever feel like you’re just one of a million coaches, trainers, health providers, whatever it is you do? We’ve all been there. And sometimes we beat our head against the wall trying to figure out what really makes us different than Read More...
Branding and Marketing
POSTED ON Wednesday, February 13th, 2019
Our last post talked about having a "complete brand," like that is really a thing. In case you are wondering, it may be Troubadour vernacular, but a "complete brand" is ABSOLUTELY a "thing." When you are building a brand, there are multiple (5 to be Read More...
branding, marketing
POSTED ON Monday, January 28th, 2019
ARE you marketing with an incomplete brand? If your first answer to this question is “I don’t know,” that is completely normal. After all, what is the definition of a COMPLETE brand? And what does it have to do with marketing? People don’t Read More...
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