Blog

POSTED ON Wednesday, November 29th, 2017
How do you build a brand? Have you consciously built your brand, ingredient by thoughtful ingredient, or has it kind of fallen into place over time? Whether or not you have purposefully built your brand, you certainly have one. Ask any of your customers what your brand is, and they will come up with something. The million dollar question is: is it what you want to hear? A brand has five components, which are shown in the graphic to the left. Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Thursday, January 26th, 2017
Although a company’s logo may be the first thing we think of when someone mentions “brand,” there is more to a brand than a pretty picture. Think of a company you admire or work with. It’s likely you can picture their logo, but if you were Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Wednesday, December 14th, 2016
On the second day of marketing, the troubadour gave to me TWO tips for staying ahead of the competition: be consistent and nail your follow through. Although these things sound like basic skills everyone has, everyone does not do a good job with Read More...
POSTED ON Monday, February 29th, 2016
If you are one of those people who believe in the power of marketing, you may fall into one of two camps. Let's call the first type of camper the marketing scientist. This individual believes that marketing is all about numbers and plans and Read More...
POSTED ON Wednesday, November 12th, 2014
Your story is different than anyone else’s. When you figure out how it is unique, take full responsibility of it and OWN IT. When you fully embrace and own your own story, you lay claim to a message that is unique and differentiates you from Read More...
POSTED ON Thursday, October 30th, 2014
I coined a new phrase and its acronym is BOP. BOP stands for Branding-On-Purpose. It also sounds kind of like dancing, which is even better, because it infers that it may actually be enjoyable! In my years of working with business owners, I have Read More...
POSTED ON Monday, June 9th, 2014
Customer experience is a key component of your brand. Regardless of what you say you represent, your image and your reputation is shaped by what your customers say about you. The easiest way to know what your customers think is to ask them! DO A Read More...
POSTED ON Monday, June 2nd, 2014
Happy June! I am proud and excited to announce that the transition from Dubois Information to Marketing Troubadour is now complete. The transformation has been a long time coming, with some unexpected delays, as happens sometimes in life. A few Read More...
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