Blog

On the second day of marketing, the troubadour gave to me TWO tips for staying ahead of the competition: be consistent and nail your follow through. Although these things sound like basic skills everyone has, everyone does not do a good job with them. Building customer trust is the key to customer loyalty, and you can’t build it with inconsistency and poor follow through. Consistency is more than just following a schedule, although that is Read More...

ONE crucial bit of advice- “Not everyone is your client.” Do you want to have a generic, vanilla message to a broad group of people who may or may not care; or a clear, concise, and relevant message to a much narrower population who you know Read More...