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POSTED ON Tuesday, June 24th, 2014
What ONE Thing could you do this day or this week to move your marketing forward? Sorry to report that there is no magic bullet that guarantees marketing success for all equally. That said, there are solid marketing principles to guide you and steps and activities to take to get you where you are headed (as long as you know where that is). Being afraid to start because you don’t have the whole thing figured out is a mistake. I know this flies Read More...
POSTED ON Sunday, June 15th, 2014
Have you read the most recent issue of our newsletter, Troubadour Tales,? Not only does it tell you why Dubois Information changed its name to Marketing Troubadour, there is a great article about "Aboutness." Embracing this concept, borrowed from Read More...
POSTED ON Monday, June 9th, 2014
Customer experience is a key component of your brand. Regardless of what you say you represent, your image and your reputation is shaped by what your customers say about you. The easiest way to know what your customers think is to ask them! DO A Read More...
POSTED ON Monday, June 2nd, 2014
Happy June! I am proud and excited to announce that the transition from Dubois Information to Marketing Troubadour is now complete. The transformation has been a long time coming, with some unexpected delays, as happens sometimes in life. A few Read More...
POSTED ON Monday, April 21st, 2014
I should clarify up-front this post is not about stockpiling “stuff.” We are talking today about stockpiling IDEAS. While helping someone this morning brainstorm ideas for a newsletter, it reminded me how many people struggle coming up with Read More...
POSTED ON Thursday, March 27th, 2014
As Spring approaches, I hear many people mentioning things related to rebirth, renewal, cleaning house and starting fresh. In January, everyone focuses on resolutions, better time management, and sticking to the plan - this time. We plan our Read More...
POSTED ON Tuesday, February 18th, 2014
This morning I was watching Olympic coverage while at the gym, and my ears perked right up when a commentator was talking about an ice dancing pair and their free skate routine. She mentioned that it helped when a couple “had a story to tell” Read More...
POSTED ON Thursday, February 13th, 2014
It seems like we spend a lot of time getting ready.  As business owners, admittedly, we have a lot for which to prepare; including hiring and training staff, taxes, inventory ordering or reduction, sales, and yes, even marketing campaigns. It does Read More...
POSTED ON Thursday, September 5th, 2013
Let's get right to the point. Random acts of kindness are wonderful, but random acts of marketing - not so much. While we all may be guilty of practicing random acts of marketing from time to time, it pays to recognize this behavior and change it Read More...
POSTED ON Monday, July 29th, 2013
I'll come right out and say it: if you think email is a trend gone by, you are wrong. To make you feel a little better, you should know that there are other professional opinions that side with me on this topic. Two-thirds of marketers worldwide Read More...
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