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POSTED ON Thursday, February 13th, 2014
It seems like we spend a lot of time getting ready.  As business owners, admittedly, we have a lot for which to prepare; including hiring and training staff, taxes, inventory ordering or reduction, sales, and yes, even marketing campaigns. It does pay to think things through so you feel confident you are making the best decisions you can at the moment, armed with the information you have. Some of us spend a lot of time getting ready to get Read More...
POSTED ON Thursday, September 5th, 2013
Let's get right to the point. Random acts of kindness are wonderful, but random acts of marketing - not so much. While we all may be guilty of practicing random acts of marketing from time to time, it pays to recognize this behavior and change it Read More...
POSTED ON Monday, July 29th, 2013
I'll come right out and say it: if you think email is a trend gone by, you are wrong. To make you feel a little better, you should know that there are other professional opinions that side with me on this topic. Two-thirds of marketers worldwide Read More...
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