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POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most people, including myself. When we are looking for opportunities to get the biggest bang for our buck, sometimes we make it too difficult. Yes, finding new prospects and leads is critical to business Read More...
POSTED ON Wednesday, March 4th, 2015
Is your business interesting? Some people think the interest level of a company’s messaging has to do solely with their industry niche. Professional sports franchise = exciting, lumber yard = boring. Travel agent = exciting, shipping store = Read More...
POSTED ON Wednesday, February 11th, 2015
I have heard on numerous occasions that you are (or you become) the five people you hang around most. It's true. As Darren Hardy, publisher of Success magazine says, your top five people dictate your conversations, your attitudes and opinions, and Read More...
POSTED ON Wednesday, January 28th, 2015
You know how great your company is. You want everyone else to know it too. What are you doing about it? How many people do you hope to reach this week- this month- this year? "As many as possible" isn't going to cut it as an answer here. If you have Read More...
POSTED ON Wednesday, January 7th, 2015
“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” Jim Rohn I love this quote! I admit I can sometimes fall victim to the excuse-making in defense of my own inaction or procrastination or fear. Read More...
POSTED ON Wednesday, December 31st, 2014
Storytelling can be extremely effective for marketing your business or organization. It's easy if you cover these four bases- what I call the 4 Rs of Marketing Storytelling: 1) Relevant 2) Resonant 3) Relate 4) Remember Remember it this way: If your Read More...
POSTED ON Wednesday, November 12th, 2014
Your story is different than anyone else’s. When you figure out how it is unique, take full responsibility of it and OWN IT. When you fully embrace and own your own story, you lay claim to a message that is unique and differentiates you from Read More...
POSTED ON Thursday, October 30th, 2014
I coined a new phrase and its acronym is BOP. BOP stands for Branding-On-Purpose. It also sounds kind of like dancing, which is even better, because it infers that it may actually be enjoyable! In my years of working with business owners, I have Read More...
POSTED ON Friday, September 26th, 2014
Research shows that using photos of people attract more attention, especially when you can see their eyes. I recently participated in a workshop exercise in which we teamed up in pairs, then looked into each others’ eyes for an entire minute. A Read More...
POSTED ON Thursday, August 7th, 2014
There are all kinds of things that can cause you to wake up in the middle of the night and worry so much that you can't get back to sleep. These dead-of-night issues are not typically things like "I'd like a new pair of hiking boots." Unless, of Read More...
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