Blog

POSTED ON Friday, December 23rd, 2016
ELEVEN ways video can boost your business. Videos can: serve as a personal introduction share customer testimonials position you as an expert help people find you (Google loves video) encourage sharing on social media strengthen your connection with viewers tell your story in an entertaining way make it easier for visual learners helps prospects understand if you are a fit provide space for explanations (when damage control is needed) drive Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Wednesday, December 21st, 2016
On the ninth day of marketing, the troubadour gave to me NINE things that can ruin your writing. Avoid these common mistakes for writing that really shines! Spelling mistakes Wrong style for your audience Being too wordy Grammar mistakes Punctuation Read More...
POSTED ON Tuesday, December 20th, 2016
On the eighth day of marketing, the troubadour gave to me EIGHT ways to write better emails. Use descriptive subject lines (to identify content and to help find again) CC the appropriate people (don’t create large groups of unnecessary recipients) Read More...
POSTED ON Monday, December 19th, 2016
On the seventh day of marketing, the troubadour gave to me SEVEN ways to maximize your networking. Be open and curious: expect to meet interesting people! Refine your 30-second commercial (aka elevator speech) Ask questions and be a great listener Read More...
POSTED ON Sunday, December 18th, 2016
On the sixth day of marketing, the troubadour gave to me SIX habits that make you a better marketer: Hustling. Of course you need planning time and break time, but at the end of the day, you have to work hard. Really hard. Hustling is not just an Read More...
POSTED ON Saturday, December 17th, 2016
FIVE golden nuggets you can learn from survey results. 1) what people really think of your customer service, 2) why customers buy from you, 3) what clients wish you did better, 4) what are the most important purchasing criteria, and 5) if they would Read More...
POSTED ON Friday, December 16th, 2016
On the fourth day of marketing, the Troubadour gave to me FOUR Rs of storytelling. If your story is RELEVANT and RESONATES with them, they will RELATE to you and REMEMBER you. We are hard wired for story, it helps us connect to each other and gives Read More...
POSTED ON Thursday, December 15th, 2016
On the third day of marketing, the troubadour gave to me The THREE Ms of marketing you must master: Message, Market, Methods. What are you saying, who are you saying it to, and what is the best way to say it: these are your basics. The 3 Ms are Read More...
POSTED ON Wednesday, December 14th, 2016
On the second day of marketing, the troubadour gave to me TWO tips for staying ahead of the competition: be consistent and nail your follow through. Although these things sound like basic skills everyone has, everyone does not do a good job with Read More...
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