Blog

POSTED ON Tuesday, October 27th, 2020
I have found that your marketing style usually mimics your personal behavioral style. Don’t make a single move until you’ve researched the heck out of something, and even then, you hesitate because you MIGHT NOT BE READY? Or do you jump in feet first and figure it out as you go? Do you call your shot loudly and in public, and then proceed to crush the barriers in a big, bold way? Or do you silently make progress without calling attention to Read More...
Branding
POSTED ON Wednesday, April 22nd, 2020
Branding and marketing go hand in hand, but they are not interchangeable. They work together to attract attention from the right people at the right time. The way I like to explain it is that your brand IS your story, and marketing is TELLING that Read More...
POSTED ON Thursday, April 2nd, 2020
Do you want the free 17-page guide "Small Business Marketing Survival Guide"? It's an expanded version of this blog post, with short explanations and ideas for each of the 30 ideas.  Submit your email address in the form at the end of this post and Read More...
stand out
POSTED ON Friday, March 6th, 2020
Do you ever feel like you need to yell to be heard? I'm talking metaphorically, of course. Marketing can feel like an overwhelming concept when there are so many messages bombarding us all day long. How do you know what to pay attention to, and how Read More...
POSTED ON Tuesday, February 18th, 2020
If you are an entrepreneur, solo or not, you know all about wearing multiple hats. The buck stops with you to get things done, as it should. In the marketing arena alone, there are numerous things to do, including networking, creating content, Read More...
POSTED ON Wednesday, January 29th, 2020
Where does your business come from? While different kinds of businesses can do different things to promote their goods and services, small businesses typically obtain customers from referrals, networking, and direct marketing (which can include Read More...
POSTED ON Friday, January 24th, 2020
We've been told time and time again how our customers don't really care about us, they just care about their own pains and challenges and whether or not we can help them. This is partially true. We do need to focus on how we can solve problems and Read More...
POSTED ON Wednesday, January 15th, 2020
It is good to have benchmarks that prompt you to review your brand, whether they be triggered by the calendar (New Year) or by events (adding new services or reaching revenue goals). Without a trigger, we often get caught up in marketing activity Read More...
marketing plan
POSTED ON Wednesday, December 11th, 2019
Every business needs a marketing director, whether they are a solopreneur, startup, big corporation or small family run enterprise, for-profit or not-for-profit. Why? Someone has to be responsible for planning and strategizing – creating and Read More...
POSTED ON Tuesday, November 26th, 2019
I'm sure you are grateful for your clients, even though some may be easier to appreciate than others! As business owners, we know our customers are the lifeblood of our business. Too often, though, we can fall into the trap of judging our success by Read More...
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