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marketing plan
POSTED ON Wednesday, December 11th, 2019
Every business needs a marketing director, whether they are a solopreneur, startup, big corporation or small family run enterprise, for-profit or not-for-profit. Why? Someone has to be responsible for planning and strategizing – creating and holding space for the big picture view of the organization. You know that person that wears the name tag that says: “The buck stops here”? That is the role of the Marketing Director. Marketing Roles Read More...
POSTED ON Tuesday, November 26th, 2019
I'm sure you are grateful for your clients, even though some may be easier to appreciate than others! As business owners, we know our customers are the lifeblood of our business. Too often, though, we can fall into the trap of judging our success by Read More...
POSTED ON Friday, November 15th, 2019
Trying to figure out what to say in your marketing sometimes feel like an unsolvable puzzle. What do people really want and need to see? Should your messaging focus on how you're different and better than the competition? Or maybe you should feature Read More...
POSTED ON Thursday, November 7th, 2019
If the first lesson you learned as an entrepreneur was how many strangers you had to talk to, would you have reconsidered your line of work? Not everyone hates networking, but we all have an opinion about it, and it’s not simply related to whether Read More...
POSTED ON Friday, October 25th, 2019
If you are marketing a business, you have to tell people about it. That should go without saying, but I say it because I think many of us don't actually think about what that looks like. Even though it's true that we should talk about and to our Read More...
POSTED ON Thursday, October 17th, 2019
Your perception of whether your marketing is bothering people or helping people can either be holding you back or propelling you forward. If you tend to feel like you are bothering people, it’s time for a mindset shift right now! When you are in Read More...
POSTED ON Thursday, September 12th, 2019
When you have a business, there are many things to name. The most obvious is the name of your business or non-profit. There are many additional things that need naming, however. What else needs a name within a business? A slogan or tagline for the Read More...
POSTED ON Thursday, August 29th, 2019
Research shows that using photos of people attract more attention, especially when you can see their eyes. Several years ago I participated in a workshop exercise that I often use in my workshops, related to eyes.  In the exercise, people team up Read More...
POSTED ON Friday, August 23rd, 2019
Whether you are using email for marketing or simply for business correspondence, there are common mistakes people make in their emails every single day that are making you appear unorganized, unprofessional, confusing, or possibly even rude. Let’s Read More...
POSTED ON Thursday, August 15th, 2019
What do you think: does marketing cost money or make money? If it's successful marketing, it ultimately creates more money than it costs. If it's bad marketing, it can cost more than you're willing to risk. If it's no marketing at all, that costs Read More...
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