Blog

POSTED ON Thursday, August 15th, 2019
What do you think: does marketing cost money or make money? If it's successful marketing, it ultimately creates more money than it costs. If it's bad marketing, it can cost more than you're willing to risk. If it's no marketing at all, that costs you money, too, in the form of lost opportunities. The goal is to leverage your marketing as much as possible. The truth is all marketing can be continually improved over time. When it comes to email Read More...
POSTED ON Thursday, August 1st, 2019
There seems to be two camps when it comes to investigating our competitors: 1) I need to know every single thing they are doing, and it's my right to find out, or 2) That's spying and it's wrong and/or unethical and, besides, what if I got caught? Read More...
POSTED ON Thursday, July 25th, 2019
Do you really need a logo? Is it an indicator of success? While it's true most of us can picture famous logos without even trying, does that mean we buy their stuff? In my five-part brand building recipe, one of the essential ingredients is images, Read More...
POSTED ON Thursday, July 18th, 2019
I made this statement in a branding presentation last year: “brand congruency is the single biggest indicator of business success.” First, what the heck does that even mean? Second, that’s quite a big claim. There are many indicators and Read More...
Email List Growth
POSTED ON Wednesday, July 10th, 2019
Using email as a marketing tool is a smart decision. Starting a newsletter, tip-of-the-month, or any type of recurring email keeps your name in front of your customers and helps strengthen relationships with them. In addition to the content you send, Read More...
POSTED ON Wednesday, July 3rd, 2019
There are multiple approaches to branding and marketing which attempt to explain what they both are, if they are the same as each other, and how to execute them correctly. At Marketing Troubadour, we explain branding and marketing through the lens Read More...
Ideal Client
POSTED ON Thursday, June 20th, 2019
I'm sure you have all heard how important it is to identify your ideal clients. You may have heard this group referred to by many different monikers: ICA (ideal client avatar), ideal client profile, target market, target demographic, primary Read More...
POSTED ON Thursday, June 6th, 2019
Do you consider yourself a creative person? How do you define creativity? I used to think creative was synonymous with artistic. And take my word for it, I am no artist. Stick figures are my specialty, and even they leave something to be desired. Read More...
POSTED ON Wednesday, May 29th, 2019
Do you ever feel like you’re just one of a million coaches, trainers, health providers, whatever it is you do? We’ve all been there. And sometimes we beat our head against the wall trying to figure out what really makes us different than Read More...
Branding and Marketing
POSTED ON Wednesday, February 13th, 2019
Our last post talked about having a "complete brand," like that is really a thing. In case you are wondering, it may be Troubadour vernacular, but a "complete brand" is ABSOLUTELY a "thing." When you are building a brand, there are multiple (5 to be Read More...
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