Blog

POSTED ON Wednesday, November 29th, 2017
How do you build a brand? Have you consciously built your brand, ingredient by thoughtful ingredient, or has it kind of fallen into place over time? Whether or not you have purposefully built your brand, you certainly have one. Ask any of your customers what your brand is, and they will come up with something. The million dollar question is: is it what you want to hear? A brand has five components, which are shown in the graphic to the left. Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Tuesday, July 11th, 2017
the platforms will gain traction. When resources are limited, it is better to choose the one or two or three platforms you can master and focus on doing them well. Determine the best social media for your business based on where your target market Read More...
POSTED ON Wednesday, June 28th, 2017
Ever heard this saying: “The money’s in your list’? On a conceptual level, it may make sense, after all more people = more sales, right? What does it really mean on a practical level, though, and why is it such a big deal? Consider the Read More...
POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we Read More...
POSTED ON Thursday, January 26th, 2017
Although a company’s logo may be the first thing we think of when someone mentions “brand,” there is more to a brand than a pretty picture. Think of a company you admire or work with. It’s likely you can picture their logo, but if you were Read More...
POSTED ON Saturday, December 24th, 2016
TWELVE things smart marketers do regularly: Competitive Intelligence (stay in tune with what your competitors are doing) Continually grow your list Follow through Keep learning Maintain a sense of humor Ask for what you want Test and tweak marketing Read More...
POSTED ON Friday, December 23rd, 2016
ELEVEN ways video can boost your business. Videos can: serve as a personal introduction share customer testimonials position you as an expert help people find you (Google loves video) encourage sharing on social media strengthen your connection with Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Wednesday, December 21st, 2016
On the ninth day of marketing, the troubadour gave to me NINE things that can ruin your writing. Avoid these common mistakes for writing that really shines! Spelling mistakes Wrong style for your audience Being too wordy Grammar mistakes Punctuation Read More...
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