Aboutness – Yes, it is so a word

Have you read the most recent issue of our newsletter, Troubadour Tales,? Not only does it tell you why Dubois Information changed its name to Marketing Troubadour, there is a great article about “Aboutness.” Embracing this concept, borrowed from the library science world, allows you to simplify and clarify your messaging so your audience can quickly understand if your message is meaningful to them. In a world where you have seconds to grab someone’s attention, this matters!