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Branding and Marketing
POSTED ON Wednesday, February 13th, 2019
Our last post talked about having a "complete brand," like that is really a thing. In case you are wondering, it may be Troubadour vernacular, but a "complete brand" is ABSOLUTELY a "thing." When you are building a brand, there are multiple (5 to be exact) components to include. Once you have a complete brand, you're ready to market, but how do you know which one is the most important? We already know branding and marketing are NOT the same Read More...
branding, marketing
POSTED ON Monday, January 28th, 2019
ARE you marketing with an incomplete brand? If your first answer to this question is “I don’t know,” that is completely normal. After all, what is the definition of a COMPLETE brand? And what does it have to do with marketing? People don’t Read More...
POSTED ON Thursday, August 9th, 2018
When you are creating content for your business, is it OK to share personal things - about yourself or your customers? I get asked this question a lot. We're about to get real here, people. If you don't agree with me, I'm not gonna argue with you, Read More...
POSTED ON Wednesday, March 4th, 2015
Is your business interesting? Some people think the interest level of a company’s messaging has to do solely with their industry niche. Professional sports franchise = exciting, lumber yard = boring. Travel agent = exciting, shipping store = Read More...
POSTED ON Wednesday, February 11th, 2015
I have heard on numerous occasions that you are (or you become) the five people you hang around most. It's true. As Darren Hardy, publisher of Success magazine says, your top five people dictate your conversations, your attitudes and opinions, and Read More...
POSTED ON Wednesday, January 28th, 2015
You know how great your company is. You want everyone else to know it too. What are you doing about it? How many people do you hope to reach this week- this month- this year? "As many as possible" isn't going to cut it as an answer here. If you have Read More...
POSTED ON Wednesday, December 31st, 2014
Storytelling can be extremely effective for marketing your business or organization. It's easy if you cover these four bases- what I call the 4 Rs of Marketing Storytelling: 1) Relevant 2) Resonant 3) Relate 4) Remember Remember it this way: If your Read More...
POSTED ON Thursday, August 7th, 2014
There are all kinds of things that can cause you to wake up in the middle of the night and worry so much that you can't get back to sleep. These dead-of-night issues are not typically things like "I'd like a new pair of hiking boots." Unless, of Read More...
POSTED ON Tuesday, July 15th, 2014
I recently had coffee meetings with a few individuals I had not seen in some time. I left each meeting feeling very inspired and optimistic. It made me think about all the different kinds of people we encounter as business owners, and what kinds of Read More...
POSTED ON Tuesday, June 24th, 2014
What ONE Thing could you do this day or this week to move your marketing forward? Sorry to report that there is no magic bullet that guarantees marketing success for all equally. That said, there are solid marketing principles to guide you and steps Read More...
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