Blog

POSTED ON Friday, November 15th, 2019
Trying to figure out what to say in your marketing sometimes feel like an unsolvable puzzle. What do people really want and need to see? Should your messaging focus on how you're different and better than the competition? Or maybe you should feature the features and benefits of your product/service. Or maybe you should cut right to the chase and tell them your prices. I see far too many business owners struggle with this challenge. Too much Read More...
POSTED ON Wednesday, November 29th, 2017
How do you build a brand? Have you consciously built your brand, ingredient by thoughtful ingredient, or has it kind of fallen into place over time? Whether or not you have purposefully built your brand, you certainly have one. Ask any of your Read More...
POSTED ON Saturday, December 17th, 2016
FIVE golden nuggets you can learn from survey results. 1) what people really think of your customer service, 2) why customers buy from you, 3) what clients wish you did better, 4) what are the most important purchasing criteria, and 5) if they would Read More...
POSTED ON Monday, June 9th, 2014
Customer experience is a key component of your brand. Regardless of what you say you represent, your image and your reputation is shaped by what your customers say about you. The easiest way to know what your customers think is to ask them! DO A Read More...
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