Blog

POSTED ON Friday, November 15th, 2019
Trying to figure out what to say in your marketing sometimes feel like an unsolvable puzzle. What do people really want and need to see? Should your messaging focus on how you're different and better than the competition? Or maybe you should feature the features and benefits of your product/service. Or maybe you should cut right to the chase and tell them your prices. I see far too many business owners struggle with this challenge. Too much Read More...
POSTED ON Thursday, September 12th, 2019
When you have a business, there are many things to name. The most obvious is the name of your business or non-profit. There are many additional things that need naming, however. What else needs a name within a business? A slogan or tagline for the Read More...
POSTED ON Thursday, August 1st, 2019
There seems to be two camps when it comes to investigating our competitors: 1) I need to know every single thing they are doing, and it's my right to find out, or 2) That's spying and it's wrong and/or unethical and, besides, what if I got caught? Read More...
POSTED ON Monday, June 9th, 2014
Customer experience is a key component of your brand. Regardless of what you say you represent, your image and your reputation is shaped by what your customers say about you. The easiest way to know what your customers think is to ask them! DO A Read More...
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