Blog

POSTED ON Thursday, August 9th, 2018
When you are creating content for your business, is it OK to share personal things - about yourself or your customers? I get asked this question a lot. We're about to get real here, people. If you don't agree with me, I'm not gonna argue with you, after all I may not know you! The two schools of thought are 1) keep your personal life away from your business, and 2) you can't separate the two. My professional, and personal (since we're getting Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Friday, December 16th, 2016
On the fourth day of marketing, the Troubadour gave to me FOUR Rs of storytelling. If your story is RELEVANT and RESONATES with them, they will RELATE to you and REMEMBER you. We are hard wired for story, it helps us connect to each other and gives Read More...
POSTED ON Tuesday, December 13th, 2016
ONE crucial bit of advice- “Not everyone is your client.” Do you want to have a generic, vanilla message to a broad group of people who may or may not care; or a clear, concise, and relevant message to a much narrower population who you know Read More...
POSTED ON Thursday, June 30th, 2016
Have you ever failed to launch a marketing piece or campaign because you didn’t feel like it was good enough or it wasn’t ready? You may have wanted to do just a “bit more” editing, thinking there was probably a better word choice here or a Read More...
POSTED ON Wednesday, September 30th, 2015
When business owners worry that they are perceived as being the same as all their competitors, it’s a clue that they are telling someone else’s story and not their own. No one else can have the same story as you do – it’s impossible. We are Read More...
POSTED ON Wednesday, March 4th, 2015
Is your business interesting? Some people think the interest level of a company’s messaging has to do solely with their industry niche. Professional sports franchise = exciting, lumber yard = boring. Travel agent = exciting, shipping store = Read More...
POSTED ON Wednesday, January 28th, 2015
You know how great your company is. You want everyone else to know it too. What are you doing about it? How many people do you hope to reach this week- this month- this year? "As many as possible" isn't going to cut it as an answer here. If you have Read More...
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