Blog

POSTED ON Friday, January 24th, 2020
We've been told time and time again how our customers don't really care about us, they just care about their own pains and challenges and whether or not we can help them. This is partially true. We do need to focus on how we can solve problems and decrease pain for our customers more than our credentials and (sometimes long) list of features and benefits. HOWEVER, you may be missing opportunities because your customers don't know ENOUGH about Read More...
POSTED ON Wednesday, January 15th, 2020
It is good to have benchmarks that prompt you to review your brand, whether they be triggered by the calendar (New Year) or by events (adding new services or reaching revenue goals). Without a trigger, we often get caught up in marketing activity Read More...
POSTED ON Tuesday, November 26th, 2019
I'm sure you are grateful for your clients, even though some may be easier to appreciate than others! As business owners, we know our customers are the lifeblood of our business. Too often, though, we can fall into the trap of judging our success by Read More...
POSTED ON Friday, November 15th, 2019
Trying to figure out what to say in your marketing sometimes feel like an unsolvable puzzle. What do people really want and need to see? Should your messaging focus on how you're different and better than the competition? Or maybe you should feature Read More...
POSTED ON Thursday, October 17th, 2019
Your perception of whether your marketing is bothering people or helping people can either be holding you back or propelling you forward. If you tend to feel like you are bothering people, it’s time for a mindset shift right now! When you are in Read More...
POSTED ON Thursday, September 12th, 2019
When you have a business, there are many things to name. The most obvious is the name of your business or non-profit. There are many additional things that need naming, however. What else needs a name within a business? A slogan or tagline for the Read More...
POSTED ON Thursday, July 18th, 2019
I made this statement in a branding presentation last year: “brand congruency is the single biggest indicator of business success.” First, what the heck does that even mean? Second, that’s quite a big claim. There are many indicators and Read More...
POSTED ON Tuesday, August 14th, 2018
Have you ever thought, “If I could just make my story more exciting, I’d have more sales”? If you believe the most exciting companies make the most money, think again. Here’s the thing – and you may even want to write it down where you can Read More...
POSTED ON Thursday, August 9th, 2018
When you are creating content for your business, is it OK to share personal things - about yourself or your customers? I get asked this question a lot. We're about to get real here, people. If you don't agree with me, I'm not gonna argue with you, Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
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