Blog

POSTED ON Friday, November 15th, 2019
Trying to figure out what to say in your marketing sometimes feel like an unsolvable puzzle. What do people really want and need to see? Should your messaging focus on how you're different and better than the competition? Or maybe you should feature the features and benefits of your product/service. Or maybe you should cut right to the chase and tell them your prices. I see far too many business owners struggle with this challenge. Too much Read More...
POSTED ON Thursday, October 17th, 2019
Your perception of whether your marketing is bothering people or helping people can either be holding you back or propelling you forward. If you tend to feel like you are bothering people, it’s time for a mindset shift right now! When you are in Read More...
POSTED ON Thursday, September 12th, 2019
When you have a business, there are many things to name. The most obvious is the name of your business or non-profit. There are many additional things that need naming, however. What else needs a name within a business? A slogan or tagline for the Read More...
POSTED ON Thursday, July 18th, 2019
I made this statement in a branding presentation last year: “brand congruency is the single biggest indicator of business success.” First, what the heck does that even mean? Second, that’s quite a big claim. There are many indicators and Read More...
POSTED ON Tuesday, August 14th, 2018
Have you ever thought, “If I could just make my story more exciting, I’d have more sales”? If you believe the most exciting companies make the most money, think again. Here’s the thing – and you may even want to write it down where you can Read More...
POSTED ON Thursday, August 9th, 2018
When you are creating content for your business, is it OK to share personal things - about yourself or your customers? I get asked this question a lot. We're about to get real here, people. If you don't agree with me, I'm not gonna argue with you, Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Friday, December 16th, 2016
On the fourth day of marketing, the Troubadour gave to me FOUR Rs of storytelling. If your story is RELEVANT and RESONATES with them, they will RELATE to you and REMEMBER you. We are hard wired for story, it helps us connect to each other and gives Read More...
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