Blog

POSTED ON Thursday, July 18th, 2019
I made this statement in a branding presentation last year: “brand congruency is the single biggest indicator of business success.” First, what the heck does that even mean? Second, that’s quite a big claim. There are many indicators and benchmarks of business success including revenue, profit, productivity, and more. How can anything having to do with your brand trump those? I'll tell you... What is Brand Congruency? Congruent means Read More...
Email List Growth
POSTED ON Wednesday, July 10th, 2019
Using email as a marketing tool is a smart decision. Starting a newsletter, tip-of-the-month, or any type of recurring email keeps your name in front of your customers and helps strengthen relationships with them. In addition to the content you send, Read More...
Ideal Client
POSTED ON Thursday, June 20th, 2019
I'm sure you have all heard how important it is to identify your ideal clients. You may have heard this group referred to by many different monikers: ICA (ideal client avatar), ideal client profile, target market, target demographic, primary Read More...
POSTED ON Thursday, June 6th, 2019
Do you consider yourself a creative person? How do you define creativity? I used to think creative was synonymous with artistic. And take my word for it, I am no artist. Stick figures are my specialty, and even they leave something to be desired. Read More...
POSTED ON Wednesday, May 29th, 2019
Do you ever feel like you’re just one of a million coaches, trainers, health providers, whatever it is you do? We’ve all been there. And sometimes we beat our head against the wall trying to figure out what really makes us different than Read More...
Branding and Marketing
POSTED ON Wednesday, February 13th, 2019
Our last post talked about having a "complete brand," like that is really a thing. In case you are wondering, it may be Troubadour vernacular, but a "complete brand" is ABSOLUTELY a "thing." When you are building a brand, there are multiple (5 to be Read More...
branding, marketing
POSTED ON Monday, January 28th, 2019
ARE you marketing with an incomplete brand? If your first answer to this question is “I don’t know,” that is completely normal. After all, what is the definition of a COMPLETE brand? And what does it have to do with marketing? People don’t Read More...
POSTED ON Tuesday, August 14th, 2018
Have you ever thought, “If I could just make my story more exciting, I’d have more sales”? If you believe the most exciting companies make the most money, think again. Here’s the thing – and you may even want to write it down where you can Read More...
POSTED ON Thursday, August 9th, 2018
When you are creating content for your business, is it OK to share personal things - about yourself or your customers? I get asked this question a lot. We're about to get real here, people. If you don't agree with me, I'm not gonna argue with you, Read More...
POSTED ON Wednesday, February 14th, 2018
Are you more analytical or creative?  Right brain or left brain dominant? Great at brainstorming ideas or do you implement like a boss? We all have things we enjoy doing more than others, and things we are naturally more talented at than others. Read More...
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