Blog

POSTED ON Thursday, April 2nd, 2020
First, I want to state I never thought I’d be writing an article with this title. I’ve written things in the past about how important it is to remain consistent with your marketing through sales peaks and valleys. The bottom line is always to stay in front of people at some level all the time, building relationships and creating top of mind awareness. The current times, however, may feel a little, or a lot, different to you. We are in Read More...
POSTED ON Wednesday, January 29th, 2020
Where does your business come from? While different kinds of businesses can do different things to promote their goods and services, small businesses typically obtain customers from referrals, networking, and direct marketing (which can include Read More...
Branding and Marketing
POSTED ON Wednesday, February 13th, 2019
Our last post talked about having a "complete brand," like that is really a thing. In case you are wondering, it may be Troubadour vernacular, but a "complete brand" is ABSOLUTELY a "thing." When you are building a brand, there are multiple (5 to be Read More...
POSTED ON Wednesday, February 14th, 2018
Are you more analytical or creative?  Right brain or left brain dominant? Great at brainstorming ideas or do you implement like a boss? We all have things we enjoy doing more than others, and things we are naturally more talented at than others. Read More...
POSTED ON Wednesday, June 28th, 2017
Ever heard this saying: “The money’s in your list’? On a conceptual level, it may make sense, after all more people = more sales, right? What does it really mean on a practical level, though, and why is it such a big deal? Consider the Read More...
POSTED ON Thursday, August 25th, 2016
I am a huge proponent of strategy, which is basically smart planning. If you don't plan where you are going, how do you know when you get there? Having a solid marketing strategy outlines exactly what you want from your marketing efforts Read More...
POSTED ON Thursday, June 30th, 2016
Have you ever failed to launch a marketing piece or campaign because you didn’t feel like it was good enough or it wasn’t ready? You may have wanted to do just a “bit more” editing, thinking there was probably a better word choice here or a Read More...
POSTED ON Monday, August 10th, 2015
I wish I had a dollar for every single time someone told me marketing didn’t work. While I do not doubt their perception of this reality, I do wonder how they define “working” or “not working.” It is frustrating to pour time, money, and Read More...
POSTED ON Tuesday, May 26th, 2015
As business owners and managers, we all have lists of things to do. We may keep our lists on paper, on desktop sticky notes, or in our head. If we were pressured to do so, we could prioritize the list into three main categories: highly important Read More...
POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most Read More...
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