Blog

Ideal Client
POSTED ON Thursday, June 20th, 2019
I'm sure you have all heard how important it is to identify your ideal clients. You may have heard this group referred to by many different monikers: ICA (ideal client avatar), ideal client profile, target market, target demographic, primary audience, niche audience, and the list goes on. Regardless of what you call it, the truth is it IS critical to identify this group of people. More specifically, you need to identify a representative of the Read More...
POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we Read More...
POSTED ON Wednesday, March 4th, 2015
Is your business interesting? Some people think the interest level of a company’s messaging has to do solely with their industry niche. Professional sports franchise = exciting, lumber yard = boring. Travel agent = exciting, shipping store = Read More...
POSTED ON Friday, September 26th, 2014
Research shows that using photos of people attract more attention, especially when you can see their eyes. I recently participated in a workshop exercise in which we teamed up in pairs, then looked into each others’ eyes for an entire minute. A Read More...
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