Blog

Email List Growth
POSTED ON Wednesday, July 10th, 2019
Using email as a marketing tool is a smart decision. Starting a newsletter, tip-of-the-month, or any type of recurring email keeps your name in front of your customers and helps strengthen relationships with them. In addition to the content you send, the other big component of email marketing is your list. Whether you have 10 or 10,000 names, including current customers, past customers, prospects, referral partners, vendors, and yes, even Read More...
branding, marketing
POSTED ON Monday, January 28th, 2019
ARE you marketing with an incomplete brand? If your first answer to this question is “I don’t know,” that is completely normal. After all, what is the definition of a COMPLETE brand? And what does it have to do with marketing? People don’t Read More...
POSTED ON Wednesday, June 28th, 2017
Ever heard this saying: “The money’s in your list’? On a conceptual level, it may make sense, after all more people = more sales, right? What does it really mean on a practical level, though, and why is it such a big deal? Consider the Read More...
POSTED ON Tuesday, December 20th, 2016
On the eighth day of marketing, the troubadour gave to me EIGHT ways to write better emails. Use descriptive subject lines (to identify content and to help find again) CC the appropriate people (don’t create large groups of unnecessary recipients) Read More...
POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most Read More...
POSTED ON Monday, July 29th, 2013
I'll come right out and say it: if you think email is a trend gone by, you are wrong. To make you feel a little better, you should know that there are other professional opinions that side with me on this topic. Two-thirds of marketers worldwide Read More...
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