Blog

POSTED ON Thursday, August 29th, 2019
Research shows that using photos of people attract more attention, especially when you can see their eyes. Several years ago I participated in a workshop exercise that I often use in my workshops, related to eyes.  In the exercise, people team up in pairs, then look silently into each others’ eyes for an entire minute. Sixty seconds, people, doesn’t seem like a long time until you find yourself staring into the soul of another person, often Read More...
POSTED ON Friday, August 23rd, 2019
Whether you are using email for marketing or simply for business correspondence, there are common mistakes people make in their emails every single day that are making you appear unorganized, unprofessional, confusing, or possibly even rude. Let’s Read More...
POSTED ON Thursday, August 15th, 2019
What do you think: does marketing cost money or make money? If it's successful marketing, it ultimately creates more money than it costs. If it's bad marketing, it can cost more than you're willing to risk. If it's no marketing at all, that costs Read More...
Email List Growth
POSTED ON Wednesday, July 10th, 2019
Using email as a marketing tool is a smart decision. Starting a newsletter, tip-of-the-month, or any type of recurring email keeps your name in front of your customers and helps strengthen relationships with them. In addition to the content you send, Read More...
branding, marketing
POSTED ON Monday, January 28th, 2019
ARE you marketing with an incomplete brand? If your first answer to this question is “I don’t know,” that is completely normal. After all, what is the definition of a COMPLETE brand? And what does it have to do with marketing? People don’t Read More...
POSTED ON Wednesday, June 28th, 2017
Ever heard this saying: “The money’s in your list’? On a conceptual level, it may make sense, after all more people = more sales, right? What does it really mean on a practical level, though, and why is it such a big deal? Consider the Read More...
POSTED ON Tuesday, December 20th, 2016
On the eighth day of marketing, the troubadour gave to me EIGHT ways to write better emails. Use descriptive subject lines (to identify content and to help find again) CC the appropriate people (don’t create large groups of unnecessary recipients) Read More...
POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most Read More...
POSTED ON Monday, July 29th, 2013
I'll come right out and say it: if you think email is a trend gone by, you are wrong. To make you feel a little better, you should know that there are other professional opinions that side with me on this topic. Two-thirds of marketers worldwide Read More...
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