Blog

POSTED ON Thursday, August 29th, 2019
Research shows that using photos of people attract more attention, especially when you can see their eyes. Several years ago I participated in a workshop exercise that I often use in my workshops, related to eyes.  In the exercise, people team up in pairs, then look silently into each others’ eyes for an entire minute. Sixty seconds, people, doesn’t seem like a long time until you find yourself staring into the soul of another person, often Read More...
POSTED ON Thursday, July 18th, 2019
I made this statement in a branding presentation last year: “brand congruency is the single biggest indicator of business success.” First, what the heck does that even mean? Second, that’s quite a big claim. There are many indicators and Read More...
POSTED ON Tuesday, August 14th, 2018
Have you ever thought, “If I could just make my story more exciting, I’d have more sales”? If you believe the most exciting companies make the most money, think again. Here’s the thing – and you may even want to write it down where you can Read More...
POSTED ON Wednesday, November 29th, 2017
How do you build a brand? Have you consciously built your brand, ingredient by thoughtful ingredient, or has it kind of fallen into place over time? Whether or not you have purposefully built your brand, you certainly have one. Ask any of your Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Wednesday, June 28th, 2017
Ever heard this saying: “The money’s in your list’? On a conceptual level, it may make sense, after all more people = more sales, right? What does it really mean on a practical level, though, and why is it such a big deal? Consider the Read More...
POSTED ON Tuesday, December 13th, 2016
ONE crucial bit of advice- “Not everyone is your client.” Do you want to have a generic, vanilla message to a broad group of people who may or may not care; or a clear, concise, and relevant message to a much narrower population who you know Read More...
POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most Read More...
POSTED ON Thursday, August 7th, 2014
There are all kinds of things that can cause you to wake up in the middle of the night and worry so much that you can't get back to sleep. These dead-of-night issues are not typically things like "I'd like a new pair of hiking boots." Unless, of Read More...
POSTED ON Monday, June 9th, 2014
Customer experience is a key component of your brand. Regardless of what you say you represent, your image and your reputation is shaped by what your customers say about you. The easiest way to know what your customers think is to ask them! DO A Read More...
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