Blog

POSTED ON Friday, October 25th, 2019
If you are marketing a business, you have to tell people about it. That should go without saying, but I say it because I think many of us don't actually think about what that looks like. Even though it's true that we should talk about and to our clients and not talk about ourselves, we do have to talk about our business and ourselves SOME of the time. This can be difficult for many entrepreneurs. Most of us are taught as children that it isn't Read More...
POSTED ON Thursday, October 17th, 2019
Your perception of whether your marketing is bothering people or helping people can either be holding you back or propelling you forward. If you tend to feel like you are bothering people, it’s time for a mindset shift right now! When you are in Read More...
POSTED ON Thursday, August 29th, 2019
Research shows that using photos of people attract more attention, especially when you can see their eyes. Several years ago I participated in a workshop exercise that I often use in my workshops, related to eyes.  In the exercise, people team up Read More...
POSTED ON Tuesday, August 14th, 2018
Have you ever thought, “If I could just make my story more exciting, I’d have more sales”? If you believe the most exciting companies make the most money, think again. Here’s the thing – and you may even want to write it down where you can Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Tuesday, July 11th, 2017
1) Trying to do "ALL THE THINGS." If you are spreading yourself too thin trying to stay up to date on multiple platforms, you are not doing yourself any favors. If you feel lie you have to have a presence on a lot of social channels but only post Read More...
POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
POSTED ON Tuesday, December 13th, 2016
ONE crucial bit of advice- “Not everyone is your client.” Do you want to have a generic, vanilla message to a broad group of people who may or may not care; or a clear, concise, and relevant message to a much narrower population who you know Read More...
POSTED ON Thursday, June 30th, 2016
Have you ever failed to launch a marketing piece or campaign because you didn’t feel like it was good enough or it wasn’t ready? You may have wanted to do just a “bit more” editing, thinking there was probably a better word choice here or a Read More...
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