Blog

POSTED ON Tuesday, February 18th, 2020
If you are an entrepreneur, solo or not, you know all about wearing multiple hats. The buck stops with you to get things done, as it should. In the marketing arena alone, there are numerous things to do, including networking, creating content, posting social media, drafting proposals, qualifying conversations, campaign planning, and coordinating advertising. Sometimes it seems if we could just clone ourselves, it would help tremendously. Since Read More...
POSTED ON Tuesday, November 26th, 2019
I'm sure you are grateful for your clients, even though some may be easier to appreciate than others! As business owners, we know our customers are the lifeblood of our business. Too often, though, we can fall into the trap of judging our success by Read More...
POSTED ON Friday, October 25th, 2019
If you are marketing a business, you have to tell people about it. That should go without saying, but I say it because I think many of us don't actually think about what that looks like. Even though it's true that we should talk about and to our Read More...
POSTED ON Thursday, October 17th, 2019
Your perception of whether your marketing is bothering people or helping people can either be holding you back or propelling you forward. If you tend to feel like you are bothering people, it’s time for a mindset shift right now! When you are in Read More...
POSTED ON Thursday, August 29th, 2019
Research shows that using photos of people attract more attention, especially when you can see their eyes. Several years ago I participated in a workshop exercise that I often use in my workshops, related to eyes.  In the exercise, people team up Read More...
POSTED ON Tuesday, August 14th, 2018
Have you ever thought, “If I could just make my story more exciting, I’d have more sales”? If you believe the most exciting companies make the most money, think again. Here’s the thing – and you may even want to write it down where you can Read More...
POSTED ON Tuesday, August 15th, 2017
I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with our world. The most obvious goal of marketing is to create Read More...
POSTED ON Tuesday, July 11th, 2017
1) Trying to do "ALL THE THINGS." If you are spreading yourself too thin trying to stay up to date on multiple platforms, you are not doing yourself any favors. If you feel lie you have to have a presence on a lot of social channels but only post Read More...
POSTED ON Tuesday, March 28th, 2017
“Your list is everything.” Truth. “Nothing is more important than your story.” True also. Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Can we Read More...
POSTED ON Thursday, December 22nd, 2016
TEN essential components every homepage needs: Contact information in prominent place(s) Call to action button(s) Immediate understanding of what you do (is this the right place for me?) Look and feel consistent with your brand Images to enhance Read More...
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