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POSTED ON Tuesday, February 18th, 2014
This morning I was watching Olympic coverage while at the gym, and my ears perked right up when a commentator was talking about an ice dancing pair and their free skate routine. She mentioned that it helped when a couple “had a story to tell” through their skating. The announcer said many younger skating pairs could learn from some of the more seasoned pros who tied their skating routine to a theme which included the music, choreography, and Read More...
POSTED ON Thursday, February 13th, 2014
It seems like we spend a lot of time getting ready.  As business owners, admittedly, we have a lot for which to prepare; including hiring and training staff, taxes, inventory ordering or reduction, sales, and yes, even marketing campaigns. It does Read More...
POSTED ON Thursday, September 5th, 2013
Let's get right to the point. Random acts of kindness are wonderful, but random acts of marketing - not so much. While we all may be guilty of practicing random acts of marketing from time to time, it pays to recognize this behavior and change it Read More...
POSTED ON Monday, July 29th, 2013
I'll come right out and say it: if you think email is a trend gone by, you are wrong. To make you feel a little better, you should know that there are other professional opinions that side with me on this topic. Two-thirds of marketers worldwide Read More...
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