Blog

POSTED ON Wednesday, November 12th, 2014
Your story is different than anyone else’s. When you figure out how it is unique, take full responsibility of it and OWN IT. When you fully embrace and own your own story, you lay claim to a message that is unique and differentiates you from everybody else. And when you look and sound different, you make it easy for your potential clients to choose you to work with. Owning your own story = owning your own success! Read More...
POSTED ON Thursday, October 30th, 2014
I coined a new phrase and its acronym is BOP. BOP stands for Branding-On-Purpose. It also sounds kind of like dancing, which is even better, because it infers that it may actually be enjoyable! In my years of working with business owners, I have Read More...
POSTED ON Thursday, August 7th, 2014
There are all kinds of things that can cause you to wake up in the middle of the night and worry so much that you can't get back to sleep. These dead-of-night issues are not typically things like "I'd like a new pair of hiking boots." Unless, of Read More...
POSTED ON Tuesday, July 15th, 2014
I recently had coffee meetings with a few individuals I had not seen in some time. I left each meeting feeling very inspired and optimistic. It made me think about all the different kinds of people we encounter as business owners, and what kinds of Read More...
POSTED ON Tuesday, June 24th, 2014
What ONE Thing could you do this day or this week to move your marketing forward? Sorry to report that there is no magic bullet that guarantees marketing success for all equally. That said, there are solid marketing principles to guide you and steps Read More...
POSTED ON Sunday, June 15th, 2014
Have you read the most recent issue of our newsletter, Troubadour Tales,? Not only does it tell you why Dubois Information changed its name to Marketing Troubadour, there is a great article about "Aboutness." Embracing this concept, borrowed from Read More...
POSTED ON Monday, June 9th, 2014
Customer experience is a key component of your brand. Regardless of what you say you represent, your image and your reputation is shaped by what your customers say about you. The easiest way to know what your customers think is to ask them! DO A Read More...
POSTED ON Monday, June 2nd, 2014
Happy June! I am proud and excited to announce that the transition from Dubois Information to Marketing Troubadour is now complete. The transformation has been a long time coming, with some unexpected delays, as happens sometimes in life. A few Read More...
POSTED ON Monday, April 21st, 2014
I should clarify up-front this post is not about stockpiling “stuff.” We are talking today about stockpiling IDEAS. While helping someone this morning brainstorm ideas for a newsletter, it reminded me how many people struggle coming up with Read More...
POSTED ON Thursday, March 27th, 2014
As Spring approaches, I hear many people mentioning things related to rebirth, renewal, cleaning house and starting fresh. In January, everyone focuses on resolutions, better time management, and sticking to the plan - this time. We plan our Read More...
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