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POSTED ON Wednesday, February 11th, 2015
I have heard on numerous occasions that you are (or you become) the five people you hang around most. It's true. As Darren Hardy, publisher of Success magazine says, your top five people dictate your conversations, your attitudes and opinions, and even your dress and what you eat. Think you're more independent than that? Think again. We all want to be around people we enjoy and are stimulated and challenged by. Look at your list of goals and Read More...
POSTED ON Wednesday, January 28th, 2015
You know how great your company is. You want everyone else to know it too. What are you doing about it? How many people do you hope to reach this week- this month- this year? "As many as possible" isn't going to cut it as an answer here. If you have Read More...
POSTED ON Wednesday, January 7th, 2015
“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.” Jim Rohn I love this quote! I admit I can sometimes fall victim to the excuse-making in defense of my own inaction or procrastination or fear. Read More...
POSTED ON Wednesday, December 31st, 2014
Storytelling can be extremely effective for marketing your business or organization. It's easy if you cover these four bases- what I call the 4 Rs of Marketing Storytelling: 1) Relevant 2) Resonant 3) Relate 4) Remember Remember it this way: If your Read More...
POSTED ON Wednesday, November 12th, 2014
Your story is different than anyone else’s. When you figure out how it is unique, take full responsibility of it and OWN IT. When you fully embrace and own your own story, you lay claim to a message that is unique and differentiates you from Read More...
POSTED ON Thursday, October 30th, 2014
I coined a new phrase and its acronym is BOP. BOP stands for Branding-On-Purpose. It also sounds kind of like dancing, which is even better, because it infers that it may actually be enjoyable! In my years of working with business owners, I have Read More...
POSTED ON Thursday, August 7th, 2014
There are all kinds of things that can cause you to wake up in the middle of the night and worry so much that you can't get back to sleep. These dead-of-night issues are not typically things like "I'd like a new pair of hiking boots." Unless, of Read More...
POSTED ON Tuesday, July 15th, 2014
I recently had coffee meetings with a few individuals I had not seen in some time. I left each meeting feeling very inspired and optimistic. It made me think about all the different kinds of people we encounter as business owners, and what kinds of Read More...
POSTED ON Tuesday, June 24th, 2014
What ONE Thing could you do this day or this week to move your marketing forward? Sorry to report that there is no magic bullet that guarantees marketing success for all equally. That said, there are solid marketing principles to guide you and steps Read More...
POSTED ON Sunday, June 15th, 2014
Have you read the most recent issue of our newsletter, Troubadour Tales,? Not only does it tell you why Dubois Information changed its name to Marketing Troubadour, there is a great article about "Aboutness." Embracing this concept, borrowed from Read More...
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