Blog

POSTED ON Thursday, August 25th, 2016
I am a huge proponent of strategy, which is basically smart planning. If you don't plan where you are going, how do you know when you get there? Having a solid marketing strategy outlines exactly what you want from your marketing efforts (objectives), what you are going to do to get there (methods), and how it will happen (tactical plan). Thinking strategically means you know WHY you are doing what you're doing—and that you care about the Read More...
POSTED ON Thursday, June 30th, 2016
Have you ever failed to launch a marketing piece or campaign because you didn’t feel like it was good enough or it wasn’t ready? You may have wanted to do just a “bit more” editing, thinking there was probably a better word choice here or a Read More...
POSTED ON Friday, April 1st, 2016
Sometimes it feels impossible to get started on a new project. We've all been there, and the longer you put it off the harder it seems. Whether it’s because you are so overwhelmed with your work load, you have no idea where to begin, you would Read More...
POSTED ON Monday, February 29th, 2016
If you are one of those people who believe in the power of marketing, you may fall into one of two camps. Let's call the first type of camper the marketing scientist. This individual believes that marketing is all about numbers and plans and Read More...
POSTED ON Monday, November 9th, 2015
You know you have a story to tell and you even know who should be hearing it. Great! What's next? What methods or activities are the best fit for your target market- where are they and how do they prefer to consume information? When you're deciding Read More...
POSTED ON Wednesday, September 30th, 2015
When business owners worry that they are perceived as being the same as all their competitors, it’s a clue that they are telling someone else’s story and not their own. No one else can have the same story as you do – it’s impossible. We are Read More...
POSTED ON Monday, August 10th, 2015
I wish I had a dollar for every single time someone told me marketing didn’t work. While I do not doubt their perception of this reality, I do wonder how they define “working” or “not working.” It is frustrating to pour time, money, and Read More...
POSTED ON Tuesday, May 26th, 2015
As business owners and managers, we all have lists of things to do. We may keep our lists on paper, on desktop sticky notes, or in our head. If we were pressured to do so, we could prioritize the list into three main categories: highly important Read More...
POSTED ON Tuesday, March 24th, 2015
At least once a week, if not more, this comes up in my conversations with business owners: “I know I’m leaving money on the table by not staying in touch with my customers/prospects/networking partners/vendors.” I know this to be true for most Read More...
POSTED ON Wednesday, March 4th, 2015
Is your business interesting? Some people think the interest level of a company’s messaging has to do solely with their industry niche. Professional sports franchise = exciting, lumber yard = boring. Travel agent = exciting, shipping store = Read More...
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