Blog

POSTED ON Tuesday, February 18th, 2020
If you are an entrepreneur, solo or not, you know all about wearing multiple hats. The buck stops with you to get things done, as it should. In the marketing arena alone, there are numerous things to do, including networking, creating content, posting social media, drafting proposals, qualifying conversations, campaign planning, and coordinating advertising. Sometimes it seems if we could just clone ourselves, it would help tremendously. Since Read More...
POSTED ON Wednesday, January 29th, 2020
Where does your business come from? While different kinds of businesses can do different things to promote their goods and services, small businesses typically obtain customers from referrals, networking, and direct marketing (which can include Read More...
POSTED ON Friday, January 24th, 2020
We've been told time and time again how our customers don't really care about us, they just care about their own pains and challenges and whether or not we can help them. This is partially true. We do need to focus on how we can solve problems and Read More...
POSTED ON Wednesday, January 15th, 2020
It is good to have benchmarks that prompt you to review your brand, whether they be triggered by the calendar (New Year) or by events (adding new services or reaching revenue goals). Without a trigger, we often get caught up in marketing activity Read More...
marketing plan
POSTED ON Wednesday, December 11th, 2019
Every business needs a marketing director, whether they are a solopreneur, startup, big corporation or small family run enterprise, for-profit or not-for-profit. Why? Someone has to be responsible for planning and strategizing – creating and Read More...
POSTED ON Tuesday, November 26th, 2019
I'm sure you are grateful for your clients, even though some may be easier to appreciate than others! As business owners, we know our customers are the lifeblood of our business. Too often, though, we can fall into the trap of judging our success by Read More...
POSTED ON Friday, November 15th, 2019
Trying to figure out what to say in your marketing sometimes feel like an unsolvable puzzle. What do people really want and need to see? Should your messaging focus on how you're different and better than the competition? Or maybe you should feature Read More...
POSTED ON Thursday, November 7th, 2019
If the first lesson you learned as an entrepreneur was how many strangers you had to talk to, would you have reconsidered your line of work? Not everyone hates networking, but we all have an opinion about it, and it’s not simply related to whether Read More...
POSTED ON Friday, October 25th, 2019
If you are marketing a business, you have to tell people about it. That should go without saying, but I say it because I think many of us don't actually think about what that looks like. Even though it's true that we should talk about and to our Read More...
POSTED ON Thursday, October 17th, 2019
Your perception of whether your marketing is bothering people or helping people can either be holding you back or propelling you forward. If you tend to feel like you are bothering people, it’s time for a mindset shift right now! When you are in Read More...
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