I know, you thought I was gonna say ice cream. Connection is even more important than ice cream, which some of you may argue. As humans, we are wired to thrive when we interact with each other. Telling stories helps us connect with each other, Read more…
1) Trying to do “ALL THE THINGS.” If you are spreading yourself too thin trying to stay up to date on multiple platforms, you are not doing yourself any favors. If you feel like you have to have a presence on a lot of social channels but Read more…
Ever heard this saying: “The money’s in your list’? On a conceptual level, it may make sense, after all more people = more sales, right? What does it really mean on a practical level, though, and why is it such a big deal? Consider t Read more…
“Your list is everything.” Truth.
“Nothing is more important than your story.” True also.
Wait, which one is really the most important? Without a story, you have nothing to say. Without a list, however, you have nobody to say it to. Read more…
Although a company’s logo may be the first thing we think of when someone mentions “brand,” there is more to a brand than a pretty picture. Think of a company you admire or work with. It’s likely you can picture their logo, but if you Read more…
TWELVE things smart marketers do regularly:
Competitive Intelligence (stay in tune with what your competitors are doing)
Continually grow your list
Maintain a sense of humor
Ask for what you want Read more…
ELEVEN ways video can boost your business. Videos can:
serve as a personal introduction
share customer testimonials
position you as an expert
help people find you (Google loves video)
encourage sharing on social media Read more…
TEN essential components every homepage needs:
Contact information in prominent place(s)
Call to action button(s)
Immediate understanding of what you do (is this the right place for me?)
Look and feel consistent with your brand
Images Read more…
On the ninth day of marketing, the troubadour gave to me NINE things that can ruin your writing. Avoid these common mistakes for writing that really shines!
Wrong style for your audience
Being too wordy
Grammar Read more…
On the eighth day of marketing, the troubadour gave to me EIGHT ways to write better emails.
Use descriptive subject lines (to identify content and to help find again)
CC the appropriate people (don’t create large groups Read more…